A Shopping Cart For Car Dealers... Tour Step 3

Be Fair, Earn a Profit

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The Ai-Dealer Shopping Cart Ecommerce system does not dictate a certain mandatory pricing philosophy nor a trade-in valuation policy.

We'll make recommendations about what we've seen work, but we recognize that such decisions belong with our dealers.  Our experience is that dealers are remarkably resourceful at adjusting to what produces effective results. 

Online or offline, consumers want to know that they are getting a fair deal.  In the Ai-Dealer system, you get to say whatever you would like about how you set your prices, what they include.  It is your custom message.   Every dealer on our system can develop and use whatever Price Assurance Policy and Other Marketing Messages they require to make their consumers comfortable with the process.

The goal here is to earn trust, focus on how the shopping cart is a better shopping experience all the while delivering an effective "Persuasion Architecture."

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